Perhaps James Finn needs to brush up on some really really old myths: like the tale of the Black Knight.

You know the one.

White Knight goes riding off to slay the evil Black Knight who is terrorizing the 'County of Inclusionem.'

Along the way, The White Knight steals a horse when his is lame, robs a farmer of his produce and kills a merchant on the road for a bit of gold.

His armour becomes darkened, tainted and rusted during his noble but long quest.

One day, at a crossroads, he meets a resplendent Young Knight, his armour a stunning beacon of light, his steed a reflection of his purity.

The White Knight is enthralled by the sight and greets the Young Knight.

'Sir Knight, surely you would make a noble companion on my quest to find and slay the Black Knight, he who has been terrorizing the good people of our kingdom.'

"But," stammers the Young Knight as he draws his sword, 'You are the Black Knight.'

Oh yeah, Mr. Finn, the name of the Young Knight's blade, emblazoned and gleaming in the sunlight?

It reads in Latin, ' processus dat honorem':

'the 'process brings the honour' or more colloquially: The process is the prize.